Introducing, JASPER...

 We are proud to introduce:

JASPER 

The Jasper army jacket is the spring update to our classic army jacket with black leather sleeves.

VEDA Jasper army jacket 

Jessica Alba in VEDA

Jasper army jacket editorial feature 

Shop for the Jasper army jacket HERE

VEDA Sample Sale

Our much anticipated Sample Sale starts tomorrow! 

In case you haven't heard here are the details:

VEDA sale

412 Broadway, 5th floor NYC

Friday 3/23 12-7p

Saturday 3/24 11-6p

Sunday 3/25 11-6p

All of the styles below will be available (in limited quantities, of course)!

for more images of sale items, click HERE

photo credits Olivia Malone & Eric Chakeen

VEDA FALL/WINTER 2012 COLLECTION

VEDA Fall/Winter 12 highlights

See the full collection on thisisVEDA.com

Photos by Olivia Malone

Jewelry by Lady Grey

YUP, IT'S THAT TIME AGAIN...

All Fall/Winter 2011 will be on sale as well as one of a kind VEDA pieces and vintage.

SPRINGS GOODS NOW ON OUR WEBSTORE

shop SPRING 12 here 

photo credit Olivia Malone 

DISPOSABLE IMAGES #NYFW

For our first official presentation ever, we gave the models a disposable camera to take photos of each other during the show. Some attendees were given a camera as well, documenting the event from another perspective. Bad Girlfriend played a swinging set for the girls to dance to during the presentation. It was just what we wanted- a natural, lively and interactive experience to celebrate the launch of our Fall 2012 Collection.

After the night was over, we developed the cameras not knowing what to expect. It was a very rewarding experiment! Here are some images from before, during, and after the show on February 8th, 2012:

More images available on thisisVEDA.com