'Psychedelic'

Band postcards for the Grande Ballroom in Detroit, late 1960's.

DISPOSABLE IMAGES #NYFW

For our first official presentation ever, we gave the models a disposable camera to take photos of each other during the show. Some attendees were given a camera as well, documenting the event from another perspective. Bad Girlfriend played a swinging set for the girls to dance to during the presentation. It was just what we wanted- a natural, lively and interactive experience to celebrate the launch of our Fall 2012 Collection.

After the night was over, we developed the cameras not knowing what to expect. It was a very rewarding experiment! Here are some images from before, during, and after the show on February 8th, 2012:

More images available on thisisVEDA.com