VEDA VEDA VEDA: The Hole NYC

Showing posts with label The Hole NYC. Show all posts

Wednesday, August 29, 2012

Veda's Fall 12 Fashion Presentation

Sex pistols meet Courtney Love in an alt grunge underground party. This fall we were inspired by all things circa 1993 sprinkled with the likes of Tuesday Weld. Think Shirley Manson (leading lady for band Garbage) drenched in leather and kickin' it with her dolled up Grandmother, both getting blitzed, cigarettes in hand. All things copacetic.

For our fall fashion week presentation, Olivia Malone shot our collection on some super babes at The Hole in downtown NYC.

Check out thisisveda.com for new fall styles coming soon.

Wednesday, March 7, 2012

DISPOSABLE IMAGES #NYFW

For our first official presentation ever, we gave the models a disposable camera to take photos of each other during the show. Some attendees were given a camera as well, documenting the event from another perspective. Bad Girlfriend played a swinging set for the girls to dance to during the presentation. It was just what we wanted- a natural, lively and interactive experience to celebrate the launch of our Fall 2012 Collection.

After the night was over, we developed the cameras not knowing what to expect. It was a very rewarding experiment! Here are some images from before, during, and after the show on February 8th, 2012: